ActorHub vs Loti vs Vermillio
These three platforms keep getting grouped together because they all operate in the AI likeness rights space. They are not the same product. This is the honest breakdown of what each one actually does — so you can choose the right fit, or in many cases combine them.
The one-line difference
Reframed: Loti and Vermillio sit on the talent side of the value chain — they help the depicted person or their representatives control and monetize use. ActorHub sits on the platform side — it gives the AI video tool the technical primitive to verify consent before generation, surface licensing inline, and pay the underlying talent.
In a working ecosystem, the same talent can be represented by Vermillio at the enterprise NIL layer, monitored by Loti for unauthorized use, and made licensable inside Runway or HeyGen through the ActorHub SDK at the moment of generation. Different layers, complementary roles.
Side by side
| Capability | ActorHub | Loti | Vermillio |
|---|---|---|---|
| Primary buyer | AI platform | Celebrity / agency | Studio / NIL agency |
| Distribution shape | SDK + REST API | SaaS portal | Managed service |
| Consent verification at generation | Yes — embedded in pipeline | No — post-hoc takedown | Partial — monitoring + alerts |
| Inline licensing modal in platform UI | Yes | External portal (Interchange) | External |
| Revenue share to the integrating platform | Yes | No | No |
| Shared catalog across multiple platforms | Yes — network effect | Talent registers individually | Closed roster per client |
| Cryptographic trust signatures (ES256) | Yes — public JWKS | No | No |
| Takedown / unauthorized use monitoring | Prevention via pre-generation gate | Yes — core product | Yes — core product |
| Notable customers / partners | AI video platforms (in active integration) | Underscore Talent, CMG, celebrities | WME, Sony Pictures, CMG, sports leagues |
| Funding (publicly reported) | Pre-Seed (Israel) | ~$23.8M (Khosla Ventures lead) | ~$23.5M (Sony Music lead) |
When to choose each
Choose ActorHub if
- You operate an AI video platform (Sora-style, Veo-style, Runway-style, Pika-style, HeyGen-style avatars, D-ID-style talking heads, or anything that generates content depicting real human likeness).
- You want EU AI Act Article 50 and TAKE IT DOWN Act compliance operationalised at the inference layer, with a per-generation signed trust record.
- You want a revenue share on every license bought through your platform.
- You want access to a shared catalog of pre-cleared talent that grows as other AI platforms integrate.
Choose Loti if
- You represent a celebrity, athlete or major influencer who needs unauthorized AI uses monitored and removed.
- You want a centralised licensing portal where AI platforms can request use of a specific person's likeness.
- Your primary risk vector is reputational — content that needs to come down fast.
Choose Vermillio if
- You are a major studio, sports league, or NIL agency with a roster of high-value persons whose likeness needs structural rights management.
- You want managed services rather than self-serve infrastructure.
- You need to integrate with downstream AI use cases at the enterprise contract layer.
Combine them if
ActorHub plus Loti, or ActorHub plus Vermillio, is the strongest posture for talent whose likeness has both upside potential and public risk. ActorHub blocks unauthorized generation at the source; Loti or Vermillio handles the long-tail unauthorized content that escapes any pre-generation gate. The systems are designed to interoperate.
The integration shape that actually matters
For an AI video platform evaluating any of the three vendors, the questions that matter operationally are:
- How many lines of code does integration require? ActorHub is two lines for the browser bundle, one server call for the API. Loti and Vermillio require commercial contracts and a custom integration project.
- Does the consent verification happen before or after generation? ActorHub runs the check before the GPU call — preventing the legal exposure from existing. Monitoring services react after generation.
- Is the platform earning revenue or paying for compliance? ActorHub is a revenue line; Loti and Vermillio are a cost line.
See ActorHub running in a partner AI video platform
The demo shows what your users see when ActorHub is embedded. Two-line install, free tier for 100 consent checks per day, and a revenue share on every license bought.